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Five Ways to Keep Your Ghosts, Goblins and Ghouls Safe on Halloween


It’s no surprise that some people find Halloween to be one of their favorite times of the year. When else do kids and adults get to dress up as anything from angels to zombies?

Despite the usual run of Halloween parties for grownups, the night belongs mostly to the children. That’s why it’s especially important to take steps to make sure the evening doesn’t take a turn in a truly scary direction. MONI is concerned with everyone’s safety – even when they’re outside the home – so here are five tips for keeping kids safe on the scariest night of the year.

Start with a safe costume          

While it’s tempting for children to dress up in dark colors as witches or zombies, it also makes them difficult for drivers to see. Encourage lighter-colored costumes. If that doesn’t work, use reflective tape or glow-in-the-dark face paint if possible. Also, discourage costumes that have masks or hoods that restrict vision. It’s just as important to see as it is to be seen.

Stay in a familiar area

Once the trick-or-treating starts, Halloween is hectic enough without losing your way. Try to stay in your own neighborhood so you don’t get turned around, and so your kids know where they are at any given time. If you do have to go outside of your neighborhood, go to an area that’s well-known by friends or family members who are willing to walk with you. And if your trick-or-treaters get separated, decide beforehand on a meeting place that everyone knows.

Check the bag

Part of the fun for adults is being able to poach goodies out of the bag once the kids get home. But that’s also a good chance to check out everything they’ve gotten. Unsealed candies or ripped packages should be sorted out. Also, be wary of any homemade goods, even if they’re from known sources like neighbors or family members. Even if they’re safe, they may contain allergens such as peanuts that could cause severe reactions in children.

Set limits for older kids

Parents typically know when their kids are old enough or responsible enough to trick-or-treat on their own with friends. If let them venture on their own, make sure they’ll be in a group and not traveling solo. Cellphones are great, but establish tight geographic boundaries so they can easily be located; it’s more important than ever that they stay in an area they know. Finally, establish a firm time when they’re supposed to be home.

Discourage any tricks

Halloween is mostly about treats, but there can be an occasional trick thrown in. Older kids may feel bold enough to cover a tree in toilet paper, throw eggs at a garage door or put shaving cream in a mailbox. Make sure your kids understand that it’s likely to land them in hot water with an angry homeowner, neighborhood security, or even the local police. That’s no treat for a parent or child.

If you’re concerned about becoming a victim of a prank, live video is your best friend, whether it’s a SkyBell HD video doorbell or an outdoor video camera. Monitor your home from your smartphone if you’re out with the kids, or keep an eye on the front yard while you’re relaxing on the couch waiting for the next round of trick-or-treaters. And even if you don’t catch pranksters in the act, you may be able to identify them with recorded video.

MONI Ranks Highest in J.D. Power Home Security Satisfaction Report

We’ve spent a lot of time talking about our three brand pillars: Faster Response, Comprehensive Security, and Customer Intimacy. As part of our new brand identity, we’re working particularly hard in our Customer Care department, making our customers’ experience great every time. After months of hard work, it’s hard not to notice.

J.D. Power today released the results of their in-depth study on the importance of Customer Service for home security companies, and MONI came out on top! Read below for more information on this exciting achievement:

Customer Service Interaction Crucial
to Maintaining Home Security Customers;
MONI, the New Monitronics, Ranks Highest in Inaugural Report

Poor customer service can quickly send home security system customers to another provider regardless of their overall satisfaction level, according to the inaugural J.D. Power 2016 Home Security Satisfaction Report, released today.

While the study shows that 31% of customers have considered switching providers, those who indicate they will change providers in the next 12 months are doing so predominantly because of a lack of available features/options, price or poor customer service.

“It’s such a basic principle—provide good customer service—but it requires a commitment throughout an organization,” said Greg Truex, senior director at J.D. Power. “Spending time and money on designing, building and selling a product is great, but if the execution of the customer experience is lacking, it can all be for naught.”

The customer service experience is significant because 40% of all customers contact their provider at some point with a question, problem or request. Satisfaction is significantly higher among customers who say the response was helpful (869 on a 1,000-point scale) than among those who didn’t find the response helpful (655). Satisfaction also is higher among customers who don’t contact their provider (867) than among those who do (850).

Following are additional findings of the report:

  • Satisfaction is 62 points higher among customers who do not consider switching providers than among those who do consider switching (880 vs. 818, respectively).
  • The three leading reasons customers select a system are brand reputation (54%), price (46%) and positive reviews/online rating (45%).
  • Nearly 9 in 10 (87%) customers indicate they’re able to control their system outside of their home, while only 59% indicate they control it from their mobile device.

Following are loyalty findings related to delighted customers:

  • More than 9 in 10 (92%) delighted home security customers (overall satisfaction scores above 900) say they “definitely will” recommend the brand to others, compared with the report average of 72%.
  • Nearly 9 in 10 (85%) delighted customers say they “definitely will” remain a customer of the brand, compared with the report average of 68%.
  • Delighted customers make an average of 6.6 recommendations to family and friends, compared with the report average of 4.9.

Report Rankings

MONI ranks highest in overall customer satisfaction, performing particularly well in six of the 12 factors: reliability of the system; system installation and setup; ease of using the system; clarity of owner’s manual; effectiveness of securing my home; and speed of monitoring response.

STANLEY Security ranks second, performing particularly well in helpfulness of online support documents; price paid for products/services received; variety of payment options; and contact with customer service.

Vivint Smart Home ranks third, performing particularly well in variety of features; ease of using the system; ability to control from various devices (e.g., smartphone, tablet, PC, laptop); and speed of monitoring response.

The overall satisfaction among home security customers is 860.

About the Report

The 2016 Home Security Satisfaction Report measures overall satisfaction with home security brands among customers who purchased a home security system within the past 12 months. Satisfaction is examined across 12 factors (listed in order of importance): price paid for products/services received; reliability of the system; helpfulness of online support documents; variety of payment options; effectiveness of securing my home; ability to control from various devices (e.g., smartphone, tablet, PC, laptop); speed of monitoring response; system installation and setup; clarity of owner’s manual; contact with customer service; ease of using the system; and variety of features. Satisfaction is calculated on a 1,000-point scale.

The report is based on responses from 2,282 customers and was fielded in August-September 2016.

Our New Brand and Logo Combine Simplicity, Imagination, Safety and Commitment


The selection of MONI as our new brand – as well as the style and selection of colors for our new logo – didn’t happen by accident. A great deal of research, thought and introspection took place as part of their creation.

The Name: Short and Simple

MONI was a good place to start since it’s commonly how we’re referred to both internally and externally. It will be an easy transition for virtually everyone who has used “Monitronics,” and a catchy name that will help us build brand awareness.

Research tells us that our customers don’t just demand professional, friendly service and the latest technology. They want fast response to their emergencies, as well as quick resolution of their questions and issues. Today, it’s all about speed and simplicity; MONI is a reflection of their needs because it’s concise, fast and simple. Our new name matches our goal of providing the quickest and most efficient customer service in the industry.

Finally, MONI represents a name and a mission that will serve our dealers well. It’s not just an easy brand to present to potential customers, but also a promise that we’ll provide the products, services and offerings to position them for success.

The Logo: Imaginative and Safe

Besides being unique from other companies in our industry, the choice of purple and green for our logo comes from the principles of color theory.

Purple is traditionally considered to be the color of royalty, but it’s also commonly known as a color of imagination. The color is actually created from a blend of red (energy) and blue (stability). Taken together, purple is a perfect choice for MONI’s mission of being forward-thinking, fast and dependable.

Green was an easy choice, since it is well known for safety, growth and health. It’s an emotionally positive color, and also a perfect fit for MONI’s mission.

Finally, two triangular shapes overlap to form the intersection of all of these values. That’s our core. It’s what we stand for, and it’s what we want to represent to our customers.

They are at the center of all we do, so it’s only natural that they’re at the center of our logo.

5 Reasons to Take Care of Your Smoke Alarm

smoke alarm

Here’s an eye-opening statistic: There were more than 500,000 structural fires in 2015, a rate of about one per minute. Keeping your property and loved ones safe from fire and smoke is always a priority at MONI, but October is an especially good time to focus on the topic. It’s National Fire Prevention Month, which is highlighted by National Fire Prevention Week from Oct. 9-15.

This year the National Fire Protection Association is highlighting the importance of smoke alarms, with the theme “Don’t Wait – Check the Date! Replace Smoke Alarms Every 10 Years.” The choice of theme isn’t surprising; the NFPA has made home smoke alarms the centerpiece of Fire Prevention Week for the past three years. Fire protection is always important, but next week is a good time to remember that smoke alarms are the first line of defense against fire-related tragedies.

They Actually Do Wear Out

Even though smoke detectors don’t have any moving parts, they still have a limited life-span. They’re based on sensors that can eventually lose their sensitivity. The test button tells you that the alarm itself is working, but it doesn’t indicate whether the smoke sensor is still functioning properly. By replacing your smoke alarms every 10 years – or even sooner if you can’t remember how old they are – you know that you’ve got equipment that will be ready when you need it.

Think of it this way: Nobody ever regretted changing a smoke alarm too soon.

They’re Only Effective When They Work

Smoke alarms alert you to danger, letting you get family and pets to safety. It’s important not just to install new smoke alarms every 10 years, but also to replace the battery at least once a year. Test your alarms at least once a month; you don’t want to find out about a faulty alarm when it fails during an emergency.

Where There’s Fire, There’s Smoke

That’s a twist on the traditional saying, because fire isn’t the only thing that threatens lives. A home can quickly fill with smoke, even from a small fire. It can incapacitate anyone in the home, making it difficult to get out safely. It isn’t just the potential for smoke inhalation; a fire needs oxygen to burn, and it will quickly consume breathable air.

The source of the fire is another complicating factor. For example, plastic is everywhere you look inside the home, and if it burns it can create toxic gases. Even small quantities of these gases can be deadly or cause severe damage to lungs or eyes.

Danger Isn’t Always Because of an Accident

Cold weather is on its way, and there’s nothing better than burning some logs (or lighting a gas fireplace) on a chilly fall or winter evening. But remember that fireplaces and chimneys are involved in 42 percent of all home heating fires. They’re also one of the leading sources of carbon monoxide poisoning. It’s a deadly gas that is odorless and colorless, and can quickly overcome anyone who breathes it.

That’s why an effective fire protection strategy should include carbon monoxide detectors, particularly near potential sources like fireplaces, space heaters, gas furnaces and gas water heaters. An authorized MONI dealer will stress a strategy that includes carbon monoxide alarms.

Every Minute Matters

You’re not always going to be home when fire starts. Your family might thankfully be out of harm’s way, but your property is still at risk. Early detection and fast response can make the difference between minor damage and catastrophic loss. MONI is dedicated to providing fast response when you need it with 24-hour monitoring for smoke and carbon monoxide alarms. Even if you’re not home, we can still summon the help you need.

“MONI” is the new Monitronics


A new name, cool logo and aggressive attitude have put our old brand in the rear-view mirror

We’ve been protecting customers with outstanding home security for more than 20 years. That kind of track record is a good thing, but the time has come to shake things up. Especially in today’s disruptive security industry – with its increasing emphasis on home automation and the “Internet of Things” – no company can afford to stand still.

That’s why we have introduced MONI as our new brand, along with a new logo. We went through hundreds of options, and came up with a catchy, easy-to-remember name and an attractive, updated look. The fact that “Moni” has always been a sort of shorthand version of our name made the choice that much easier. It also helps to reassure everyone that our ownership is the same: We’re still the same company that more than 1 million customers trust with their security.

Look behind the name and logo, though, and you’ll see profound change.

Months of planning

MONI resulted from extensive collaboration with marketing, digital, and public relations partners to understand how our company was positioned in the market, and perceived by our customers. Among other things, we discovered that consumers want more than just “good.” They want “great.” That led us to create MONI’s three “Brand Pillars” as a commitment to our customers:

  • Customer intimacy. We will connect with our customers, giving them a personalized experience that will make it even easier to do business with us. We will be committed to faster call answering (less than 30 seconds) and first-call resolution. Over time, we will also be adding customer-centric tools like a redesigned website and live online assistance.
  • Faster response. We understand that in an emergency, every moment matters. Later this year, we’ll be rolling out patented technology that we believe will give us the fastest response times in the industry. It’s called ASAPer, and you’ll be hearing more about it in the coming months.
  • Comprehensive security. Not all consumers know that our security and smart-home technology solutions integrate with Amazon Echo, Amazon FireTV, Apple TV, and Apple Watch. We’re adding new technology all the time. That’s exactly what consumers want, and we will be their provider of choice.

A journey, not a destination

Even though many of the changes have been in place for months, MONI marks a new chapter of our company’s story. We’re proud of what we have achieved in the past 20 years, and now we’re excited about the potential.

We protect the well-being of our customers, and it’s not a responsibility we take lightly. But they will be able to depend on MONI for more than just security. We will be their source for technology solutions that can secure and enhance their lives. We will deliver customer satisfaction that they will tell their friends about. And we will dedicate ourselves to setting an industry standard for alarm response.

It’s an ambitious journey, but we won’t be satisfied until we get there.